communications boutique firm
communications boutique firm
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  • What We Do
    • Marketing Strategy
    • Publication/Presentations
    • Media Relations
    • Event Planning
    • Association Management
    • Public Affairs and Policy
  • About Us
    • Our Team
    • JWI News
  • Giving Back
  • Contact Us
  • More
    • Home
    • What We Do
      • Marketing Strategy
      • Publication/Presentations
      • Media Relations
      • Event Planning
      • Association Management
      • Public Affairs and Policy
    • About Us
      • Our Team
      • JWI News
    • Giving Back
    • Contact Us

  • Home
  • What We Do
    • Marketing Strategy
    • Publication/Presentations
    • Media Relations
    • Event Planning
    • Association Management
    • Public Affairs and Policy
  • About Us
    • Our Team
    • JWI News
  • Giving Back
  • Contact Us

Media Relations

Effective media relations involves more than just answering questions when a journalist calls. It requires a proactive approach combining knowledge of the industry, company/organization, and its products/services; identification of issues that may negatively impact the organization's public persona and the preparation of crisis communications plans in advance; and familiarity/comfort with the media and the tools with which to communicate with them.


Whether a client wishes to utilize us as a full-service media relations arm of their organization—or simply to audit and consult with their existing media operation—we work to achieve an in-depth understanding of an organization's mission and objectives so as to forge and reinforce a positive persona in the local and national media.


  • Press Kits
  • News Releases
  • News Conference Organization
  • Briefing Materials/Interview Preparation
  • Talking Points
  • Interview Preparation

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