Effective media relations involves more than just answering questions when a journalist calls. It requires a proactive approach combining knowledge of the industry, company/organization, and its products/services; identification of issues that may negatively impact the organization's public persona and the preparation of crisis communications plans in advance; and familiarity/comfort with the media and the tools with which to communicate with them.
Whether a client wishes to utilize us as a full-service media relations arm of their organization—or simply to audit and consult with their existing media operation—we work to achieve an in-depth understanding of an organization's mission and objectives so as to forge and reinforce a positive persona in the local and national media.